Clipsal Zencelo


	A new definition of luxury and simple life style comes up a new phase "IN-standing". "Blending in is the way to stand out" is the key message of Clipsal wants to convey for her new product – ZENcelo. Simple and stylish aesthetic design is applied on the imagery treatment that helps make the product stand out.

	Innovative navigation The entire website is presented as a movie by a combination of videos, motion graphics and texts. The navigation buttons are designed as a "chapter menu" in minimized buttons, from which the users can enjoy “the whole movie” (i.e. all contents) without any clicks. Video & animation embedment The injection of animations in the two videos of the opinion leaders helps visualize and envisage a clear presentation on what the opinion leaders speak about their view towards “IN-standing”. Switch history The switch history section is a narration of the milestone in swtiches development. With the aid of animation in presenting the switch history, target audiences can have a clear picture on how Clipsal has been breaking the ice in switch design catering the users' needs and requirements, and how ZENcelo, as the first Full Flat Swtich in the world, acts as the most revolutionary switch in switch history.